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This book has been written to help you implement attribution modelling.

It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Using Google search operators helps speed up your research, and makes your job a lot easier.For example: This search will return all the web documents in which the title tag of a web document contains the words ‘car’ allinurl: This operator is used to return web documents in which the URL of a web document contains all the word following the colon.For example: This search will return all the web documents in which the URL of a web document contains the words ‘car’ and ‘insurance’.For example: site: Same as Google Search operator ‘site:’ inurl: Same as Google Search operator ‘inurl:’ intitle: Same as Google Search operator ‘intitle:’ inanchor: Same as Google Search Operator ‘inanchor:’ filetype: Same as Google Search operator ‘filetype:’ For best results .Keyword/your Competitor Name “guest blog” Keyword/your Competitor Name “guest blogger” Keyword/your Competitor Name “guest Column” Keyword/your Competitor Name “guest article” Keyword/your Competitor Name guest post Keyword/your Competitor Name guest author Keyword/your Competitor Name “write for us” Keyword/your Competitor Name “write for me” Keyword/your Competitor Name “become a contributor” Keyword/your Competitor Name “contribute to this site” Keyword/your Competitor Name inurl:category/guest Keyword/your Competitor Name inurl:contributors Keyword/your Competitor Name “guest blog” inanchor:contact Keyword/your Competitor Name “guest blogger” inanchor:contact Keyword/your Competitor Name “guest Column” inanchor:contact Keyword/your Competitor Name “guest article” inanchor:contact Keyword/your Competitor Name “write for us” inanchor:contact Keyword/your Competitor Name “write for me” inanchor:contact Keyword/your Competitor Name “become a contributor” inanchor:contact Keyword/your Competitor Name “contribute to this site” inanchor:contact ============================== “your-company-name-without-space” “your-2nd-website-name/url” “your-Nth-website-name/url” “https:// “ “yoursite.com” ========================= Keyword site:Keyword site:Keyword site:Keyword site:Keyword site:Keyword intext:”powered by wordpress” Keyword intext:”powered by typepad” ====================================== industry Name intitle:interview -job industry Vertical intitle:interview -job competitor Name intitle:interview -job industry Name inurl:interview -job industry Vertical intitle:interview -job competitor Name inurl:interview -job Keyword intitle:”experts interview”/talk/discuss/answer ================================== Related Posts: Maths and Stats for Web Analytics and Conversion Optimization This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

For example: This search will return all the web documents in which the body text of a web document contains the words ‘car’ and ‘insurance’ intext: This operator is used to return web documents in which the body text of a web document contains the word following the colon.