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Selena plays a concert in San Antonio, watched by executives from her Latin music label.The producers talk to Abraham about her soaring popularity and phenomenal record sales, and ask if she's ready to crossover into the English-speaking market.In January 1994, Selena decides to fulfill another of her dreams and opens Selena Etc., a clothing boutique that will feature her designs, and hires Yolanda Saldívar (Lupe Ontiveros), the president of her fan club, as boutique manager.Later, Selena is thrilled to win the Grammy Award for Best Mexican American Album.Selena's mother is supportive, but Abraham angrily fires Chris when he finds them hugging on the tour bus.
The film stars Jennifer Lopez in her breakout role as Selena. (who served as the producer in the film) is played by Edward James Olmos and Constance Marie plays Selena's mother Marcella Quintanilla.
Abraham wanted the film to immortalize Selena "in a true positive and beautiful way [and wanted] to celebrate her life [and to] quiet and put to rest all [the] negative ugliness [the media had portrayed]." News of Abraham's desire to release an official authorized film reached Hollywood, and American film producer, Moctesuma Esparza.
Esparza immediately approached Abraham at his office in Corpus Christi, Texas about partnering to produce the film.
Selena was released on March 21, 1997 in the United States to positive reviews from critics and audiences.
The film begins on February 26, 1995, with American Tejano music singer Selena (Jennifer Lopez) performing to a sold out concert at the Astrodome in Houston, Texas.